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Journal of historical research in marketing
Working paper / National Bureau of Economic Research, Inc.
306
NBER working paper series
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International journal of advertising : the review of marketing communications
210
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182
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82
Journal of promotion management : JPM
82
European journal of operational research : EJOR
78
CESifo working papers
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Journal of marketing research : JMR
69
Journal of promotion management : innovations in planning and applied research
68
Jahrbuch der Absatz- und Verbrauchsforschung
65
Economics letters
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
58
The review of economics and statistics
58
Applied economics
55
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
55
International journal of industrial organization
53
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Journal of political economy
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American journal of agricultural economics
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1
The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011805002
Saved in:
2
Marketing and consumption history in Irland
Whelan, Bernadette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010339383
Saved in:
3
The Americanization of Italian advertising during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona
;
Vinti, Carlo
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
Saved in:
4
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
5
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
6
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
7
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
8
Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando
;
Bini, Elisabetta
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
Saved in:
9
The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Saved in:
10
Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
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