Narrow search
Showing 1 - 10 of 70
Cover Image
The Americanization of Italian advertising during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona; Vinti, Carlo - In: Journal of historical research in marketing 1 (2009) 2, pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
Cover Image
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Cover Image
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki - In: Journal of historical research in marketing 2 (2010) 1, pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Cover Image
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.; Antonov-Ovseenko, Anton A. - In: Journal of historical research in marketing 7 (2015) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Cover Image
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia; Bertagnoni, Giuliana - In: Journal of historical research in marketing 7 (2015) 1, pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Cover Image
Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando; Bini, Elisabetta - In: Journal of historical research in marketing 7 (2015) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
Cover Image
The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan - In: Journal of historical research in marketing 3 (2011) 4, pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Cover Image
Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W. - In: Journal of historical research in marketing 3 (2011) 4, pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
Cover Image
Persuasion, patriotism and PR : US advertising in the Second World War
Stole, Inger L. - In: Journal of historical research in marketing 5 (2013) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10009758524
Cover Image
The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.; Witkowski, Terrence H. - In: Journal of historical research in marketing 5 (2013) 4, pp. 418-448
Persistent link: https://www.econbiz.de/10010200718