//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of historical research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of advertising in cha...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
70
Werbung
70
Advertising history
45
Economic history
36
Wirtschaftsgeschichte
36
Geschichte
35
History
35
Marketing history
21
Business history
15
Advertising industry
14
Unternehmensgeschichte
14
Werbewirtschaft
14
Marketing
13
Consumer behaviour
12
Konsumentenverhalten
12
Consumption history
9
History of economic thought
9
Ökonomische Ideengeschichte
9
Brand management
8
Branding history
8
Frauen
8
Großbritannien
8
Markenführung
8
United Kingdom
8
Women
8
USA
7
United States
7
Consumer society
6
Ireland
5
Irland
5
Marketing theory
5
Marketingtheorie
5
Schweden
5
Sweden
5
Australia
4
Australien
4
History of marketing thought
4
Internet marketing
4
Konsumgesellschaft
4
Online-Marketing
4
more ...
less ...
Online availability
All
Undetermined
41
Free
4
Type of publication
All
Article
69
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
Festschrift
3
Aufsatzsammlung
1
Language
All
English
70
Author
All
Beard, Fred
3
Hawkins, Richard A.
3
O'Hagan, Lauren Alex
2
Stole, Inger L.
2
Tadajewski, Mark
2
Witkowski, Terrence H.
2
Antonov-Ovseenko, Anton A.
1
Battilani, Patrizia
1
Bertagnoni, Giuliana
1
Bini, Elisabetta
1
Branchik, Blaine J.
1
Campbell, Dalton
1
Cardow, Andrew
1
Clark, Lauren Rebecca
1
Contois, Emily J. H.
1
Crawford, Robert
1
Davis, Judy Foster
1
De Iulio, Simona
1
Elliott, Andrew
1
Esson, Dylan J.
1
Fasce, Ferdinando
1
French, Michael J.
1
Funke, Michael
1
Galluzzo, Anthony
1
Gatejel, Luminita
1
Griffin, Kelly Anne
1
Große-Börger, Julia
1
Hawkins, Richard
1
Hayes, Mick
1
Henning, Robert A.
1
Howard, Vicki
1
Howells, Katherine Margaret
1
Husz, Orsi
1
Ibrahim, Yasmin
1
Jones, Caroline Robinson
1
Jorgensen, Brian K.
1
Kahveci, Hayriye
1
Kennedy, Ann-Marie
1
Kenny, Colum
1
Klyueva, Anna
1
more ...
less ...
Published in...
All
Journal of historical research in marketing
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of business research : JBR
176
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
The journal of industrial economics
134
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
123
NBER working paper series
117
International journal of industrial organization
107
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
103
Working paper / National Bureau of Economic Research, Inc.
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
NBER Working Paper
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Economics letters
85
Journal of promotion management : JPM
82
Review of industrial organization : RIO
82
European journal of operational research : EJOR
77
Journal of marketing
76
Wirtschaft und Wettbewerb
75
Europäische Hochschulschriften / 5
72
Southern economic journal
72
CESifo working papers
71
European journal of marketing : EJM
66
The American economic review
65
Applied economics
64
Journal of promotion management : innovations in planning and applied research
64
The review of economics and statistics
64
Journal of marketing research : JMR
62
Jahrbuch der Absatz- und Verbrauchsforschung
59
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
SpringerLink / Bücher
56
Discussion paper / Centre for Economic Policy Research
55
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
more ...
less ...
Source
All
ECONIS (ZBW)
70
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Americanization of Italian advertising during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona
;
Vinti, Carlo
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
Saved in:
2
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
3
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
4
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
5
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
6
Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando
;
Bini, Elisabetta
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
Saved in:
7
The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Saved in:
8
Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
Saved in:
9
Persuasion, patriotism and PR : US advertising in the Second World War
Stole, Inger L.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10009758524
Saved in:
10
The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->