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Journal of historical research in marketing
Journal of business research : JBR
242
Journal of advertising research
236
International journal of advertising : the review of marketing communications
214
Corporate communications : an international journal
199
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
174
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of advertising
169
SpringerLink / Bücher
164
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
121
Journal of promotion management : JPM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
European journal of marketing : EJM
82
Journal of marketing
75
Journal of promotion management : innovations in planning and applied research
72
European journal of operational research : EJOR
71
NBER working paper series
66
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
61
Jahrbuch der Absatz- und Verbrauchsforschung
59
Psychology & marketing
59
The accounting review : a publication of the American Accounting Association
59
NBER Working Paper
57
International journal of industrial organization
56
Research
56
Health marketing quarterly
55
Working paper / National Bureau of Economic Research, Inc.
54
Public Relations : ein Handbuch
52
Journal of current issues and research in advertising : JCIRA
51
Europäische Hochschulschriften / 5
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of current issues and research in advertising
49
Marketing : ZFP ; journal of research and management
49
Corporate reputation review : an international journal
45
Corporate social responsibility and environmental management
45
Economics letters
45
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ECONIS (ZBW)
70
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1
"Selling" Europe on free enterprise : advertising, business and the US State Department in the late 1940s
Stole, Inger L.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011535010
Saved in:
2
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
3
Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
4
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
5
"He just smiled and gave me a Vegemite sandwich" : advertising Australia's national food in the United States, 1968-1988
Contois, Emily J. H.
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011626964
Saved in:
6
"It's time" : revolution and evolution in Australian political advertising
White, Leanne
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011626966
Saved in:
7
Absence and the advertising historian
Smulyan, Susan
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 473-480
Persistent link: https://www.econbiz.de/10011626971
Saved in:
8
Advertising in a regulated economy : Swedish advertisements 1760-1800
Murhem, Sofia
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 484-506
Persistent link: https://www.econbiz.de/10011643938
Saved in:
9
Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
10
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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