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~isPartOf:"Journal of historical research in marketing"
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Beard, Fred
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Journal of historical research in marketing
SpringerLink / Bücher
1,476
Journal of retailing and consumer services
715
Journal of business research : JBR
354
Gabler Edition Wissenschaft
336
Springer eBook Collection
324
Journal of retailing
321
Springer eBook Collection / Business and Economics
321
Europäische Hochschulschriften / 5
260
European journal of operational research : EJOR
246
Research
245
Journal of advertising research
238
The international review of retail, distribution and consumer research
232
International journal of retail & distribution management
227
International journal of advertising : the review of marketing communications
208
International journal of production economics
193
Lehrbuch
184
International journal of advertising : the quarterly review of marketing communications
183
Management science : journal of the Institute for Operations Research and the Management Sciences
173
Journal of advertising
170
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
148
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
NBER working paper series
125
European journal of marketing : EJM
110
essentials
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NBER Working Paper
102
Gabler Research
98
International journal of retail and distribution management
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Working paper / National Bureau of Economic Research, Inc.
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Hamburger Schriften zur Marketingforschung
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
92
Psychology & marketing
91
International journal of industrial organization
90
Journal of promotion management : JPM
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of marketing research : JMR
85
Ifo Schnelldienst
84
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ECONIS (ZBW)
93
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1
Paprika Schlesinger : the development of a luxury retail shoe brand in Belle Époque, Vienna
Hawkins, Richard A.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 66-91
Persistent link: https://www.econbiz.de/10011697053
Saved in:
2
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
3
From craft to industry and back : transnational efforts in reconstructing Tin's social meaning to the retail consumer : 1950s-1960s
Yong, Yen Nie
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014380806
Saved in:
4
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
5
Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
6
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
7
"He just smiled and gave me a Vegemite sandwich" : advertising Australia's national food in the United States, 1968-1988
Contois, Emily J. H.
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011626964
Saved in:
8
"It's time" : revolution and evolution in Australian political advertising
White, Leanne
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011626966
Saved in:
9
Absence and the advertising historian
Smulyan, Susan
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 473-480
Persistent link: https://www.econbiz.de/10011626971
Saved in:
10
Advertising in a regulated economy : Swedish advertisements 1760-1800
Murhem, Sofia
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 484-506
Persistent link: https://www.econbiz.de/10011643938
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