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Hollander's doctoral seminar in the history of marketing thought
Jones, D. G. Brian; Keep, William - In: Journal of historical research in marketing 1 (2009) 1, pp. 151-164
Persistent link: https://www.econbiz.de/10003915767
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Teaching and studying marketing history : a personal journey
Savitt, Ronald - In: Journal of historical research in marketing 1 (2009) 2, pp. 189-199
Persistent link: https://www.econbiz.de/10003915789
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Editing The History of Marketing Thought
Tadajewski, Mark - In: Journal of historical research in marketing 1 (2009) 2, pp. 318-329
Persistent link: https://www.econbiz.de/10003917549
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Reflections on The History of Marketing Thought
Shaw, Eric H. - In: Journal of historical research in marketing 1 (2009) 2, pp. 330-345
Persistent link: https://www.econbiz.de/10003917550
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An overview of The History of Marketing Thought
Tamilia, Robert D. - In: Journal of historical research in marketing 1 (2009) 2, pp. 346-360
Persistent link: https://www.econbiz.de/10003917554
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The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian; Cunningham, Peggy; McLean, Paula; … - In: Journal of historical research in marketing 2 (2010) 2, pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
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Reading Professor David D. Monieson : humanism, pluralism, and intellectualization
Tadajewski, Mark - In: Journal of historical research in marketing 2 (2010) 2, pp. 227-237
Persistent link: https://www.econbiz.de/10003979541
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The history of marketing thought: a teaching reflection
Domegan, Christine - In: Journal of historical research in marketing 2 (2010) 4, pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
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Teaching the history of marketing theory
Wooliscroft, Ben; Lawson, Rob - In: Journal of historical research in marketing 2 (2010) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10008809042
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043