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~isPartOf:"Journal of historical research in marketing"
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Advertising
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Beard, Fred
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Journal of historical research in marketing
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
Journal of business research : JBR
279
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
225
Journal of advertising
179
Journal of promotion management : JPM
147
European Journal of Marketing
145
Journal of Consumer Marketing
138
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
114
European journal of marketing : EJM
106
Journal of marketing research : JMR
103
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing
89
SpringerLink / Bücher
87
International journal of internet marketing and advertising : IJIMA
85
Young Consumers
83
Marketing : ZFP ; journal of research and management
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
European journal of operational research : EJOR
76
Journal of current issues and research in advertising : JCIRA
75
Marketing letters : a journal of research in marketing
75
NBER working paper series
73
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
62
International Marketing Review
59
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Strategic Direction
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
NBER Working Paper
56
Journal of Product & Brand Management
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
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ECONIS (ZBW)
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1
Beyond "caste-typing"? : Caroline Robinson Jones,
advertising
pioneer and trailblazer
Davis, Judy Foster
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 308-333
Persistent link: https://www.econbiz.de/10009793486
Saved in:
2
Funny, scary, dead : negative depictions of male homosexuality in American
advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
3
The Americanization of Italian
advertising
during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona
;
Vinti, Carlo
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
Saved in:
4
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
5
Department store
advertising
in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
6
Advertising
in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
7
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
8
Irresistible empire or innocents abroad? : American
advertising
agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando
;
Bini, Elisabetta
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
Saved in:
9
The subsiding sizzle of
advertising
history : methodological and theoretical challenges in the post
advertising
age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Saved in:
10
Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
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