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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
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Dienstleistungsqualität
Internet marketing
Consumer behaviour
613
Konsumentenverhalten
613
Beziehungsmarketing
188
Relationship marketing
188
Customer satisfaction
176
Kundenzufriedenheit
176
Service quality
139
Brand management
117
Markenführung
117
Hotel industry
113
Hotellerie
113
Gastronomie
105
Restaurant industry
105
Brand image
101
Markenimage
101
Viral marketing
62
Virales Marketing
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Emotion
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60
Social web
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Online-Marketing
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Holiday behaviour
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Online-Handel
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Complaint management
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Confidence
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trust
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Marketingmanagement
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Line, Nathaniel D.
5
Mattila, Anna S.
5
Han, Heesup
4
Lee, Seonjeong
4
Miao, Li
4
Fan, Alei
3
Fernandes, Teresa
3
Hanks, Lydia
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Jin, Naehyun Paul
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Kim, Eojina
3
Ro, Heejung
3
Tang, Liang
3
Yang, Wan
3
Amin, Muslim
2
Assaker, Guy
2
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2
Bogicevic, Vanja
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Bujisic, Milos
2
Cham Tat Huei
2
Chi, Christina Geng-Qing
2
Cobanoglu, Cihan
2
Goh, Ben
2
Gursoy, Dogan
2
Johnson, Lester W.
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Khoo-Lattimore, Catheryn
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Kim, Kyungmin
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Kim, Mi Ran
2
Kim, Woo Gon
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Knutson, Bonnie J.
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Lim, Weng Marc
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Liu, Matthew Tingchi
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MacQuilken, Lisa
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O'Connor, Peter
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Ouyang, Zhe
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Prayag, Girish
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Qu, Hailin
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Raab, Carola
2
Rizomyliotis, Ioannis
2
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2
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Journal of strategic marketing
Journal of retailing and consumer services
374
Journal of business research : JBR
314
International journal of hospitality management
236
International journal of internet marketing and advertising : IJIMA
123
The journal of services marketing
113
International journal of contemporary hospitality management
100
Cogent business & management
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of travel and tourism marketing
86
Journal of marketing communications
79
International journal of advertising : the review of marketing communications
76
The service industries journal
73
International journal of electronic marketing and retailing : IJEMR
69
Journal of internet commerce
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
Services marketing quarterly
68
Asia Pacific journal of marketing and logistics
57
Tourism management : research, policies, practice
57
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Psychology & marketing
54
The journal of product & brand management
54
Journal of service research : JSR
49
Service business
46
Electronic commerce research
44
Marketing intelligence & planning
44
Technological forecasting & social change : an international journal
44
Journal of air transport management
43
Journal of the Academy of Marketing Science
42
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
42
Journal of marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of consumer studies
40
Journal of retailing
40
European journal of marketing : EJM
38
Journal of service management
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ECONIS (ZBW)
194
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194
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
3
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
4
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
5
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
6
Effects of customer forgiveness on
brand
betrayal and
brand
hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
7
Psychological ownership towards online
brand
communities driving
brand
engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
The manifestation of
brand
engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
10
Consumer-generated reviews on social media and
brand
relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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