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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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Senior citizen satisfaction with restaurant service quality
Lee, Timothy Jeonglyeol; Cho, Hwaim; Ahn, Tae-hong - In: Journal of hospitality marketing & management 21 (2012) 1/2, pp. 215-226
Persistent link: https://www.econbiz.de/10009512707
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Social networking as a marketing tool : the case of a small Australian company
Syed-Ahmad, Sharifah Fatimah; Murphy, Jamie - In: Journal of hospitality marketing & management 19 (2010) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10008701703
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The effects of exhibition service quality on exhibitor satisfaction and behavioral intentions
Lee, Myong Jae; Lee, Sanggun; Joo, Young Min - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 683-707
Persistent link: https://www.econbiz.de/10011433674
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Invisible and intangible, but undeniable : role of ambient conditions in building hotel guests' loyalty
Suh, Myoungsun; Moon, Hyoungeun; Han, Heesup; Ham, Sunny - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 727-753
Persistent link: https://www.econbiz.de/10011433684