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Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10003968137
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Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10009880422
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Determining the importance of stopover destination attributes : integrating stated importance, choice experiment, and eye-tracking measures
Pike, Steven; Kotsi, Filareti; Oppewal, Harmen; Wang, Di - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 125-146
Persistent link: https://www.econbiz.de/10012794071
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Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587
Persistent link: https://www.econbiz.de/10012483434