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The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah; Kim, Junghun - In: Journal of retailing and consumer services 77 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
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Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik; Park, Jungkun - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
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Is online-to-offline customer care support essential for consumer service?
Sarkar, Biswajit; Dey, Bikash Koli - In: Journal of retailing and consumer services 75 (2023), pp. 1-29
Persistent link: https://www.econbiz.de/10014373304
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Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services
Anbumathi,, Rajendiran; Dorai, Sriram; Palaniappan, Umayal - In: Journal of retailing and consumer services 71 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014259296
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Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen; Hazzam, Joe; Megicks, Phil - In: Journal of strategic marketing 31 (2023) 3, pp. 516-531
Persistent link: https://www.econbiz.de/10014304907