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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Service business"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Brand image
Dienstleistungsqualität
Consumer behaviour
543
Konsumentenverhalten
543
Beziehungsmarketing
180
Relationship marketing
180
Customer satisfaction
172
Kundenzufriedenheit
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Fernandes, Teresa
3
Han, Heesup
3
Japutra, Arnold
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
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2
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2
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2
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2
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2
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2
Kim, Kyungmin
2
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2
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2
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2
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2
Manoli, Argyro Elisavet
2
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2
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Journal of hospitality marketing & management
Journal of strategic marketing
Service business
Journal of business research : JBR
494
Journal of retailing and consumer services
448
The journal of product & brand management
262
International journal of hospitality management
249
The journal of brand management : an international journal
245
Psychology & marketing
132
Asia Pacific journal of marketing and logistics
119
The journal of services marketing
115
European journal of marketing : EJM
104
Journal of travel and tourism marketing
102
International journal of contemporary hospitality management
96
Cogent business & management
90
The service industries journal
81
Journal of marketing communications
79
Journal of international consumer marketing
78
Marketing intelligence & planning
76
Services marketing quarterly
75
The journal of consumer marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of marketing
61
International journal of consumer studies
60
Tourism management : research, policies, practice
60
Journal of global marketing
59
Journal of the Academy of Marketing Science
58
International marketing review
57
Marketing letters : a journal of research in marketing
57
Journal of Islamic marketing
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of fashion marketing and management
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of air transport management
49
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
48
Journal of service research : JSR
47
Journal of marketing management : MM
45
European journal of marketing
44
International journal of retail & distribution management
44
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
220
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220
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date (oldest first)
1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
3
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
4
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
5
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
6
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
7
The consumer value-based
brand
citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
8
The effects of
brand
hearsay on
brand
trust and
brand
attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
Saved in:
9
Effects of
brand
personality, self-congruity and functional congruity on hotel
brand
loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
10
Building a local identity through sellout crowds : the impact of
brand
popularity,
brand
similarity, and
brand
diversity of music festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
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