//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Service business"
~subject:"Dienstleistungsqualität"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsqualität
Social web
Consumer behaviour
543
Konsumentenverhalten
543
Beziehungsmarketing
180
Relationship marketing
180
Customer satisfaction
172
Kundenzufriedenheit
172
Service quality
137
Brand management
107
Markenführung
107
Brand image
93
Markenimage
93
Hotel industry
83
Hotellerie
83
Gastronomie
66
Restaurant industry
66
Social Web
62
Brand
57
Markenartikel
57
Internet marketing
55
Online-Marketing
55
Viral marketing
55
Virales Marketing
55
Emotion
53
Online retailing
45
Online-Handel
45
Confidence
43
Vertrauen
43
Beschwerdemanagement
39
Complaint management
39
Holiday behaviour
28
Urlaubsverhalten
28
Marketing management
26
Marketingmanagement
26
Einzelhandel
24
Retail trade
24
trust
22
Advertising effects
21
Customer integration
21
more ...
less ...
Online availability
All
Undetermined
156
Free
5
Type of publication
All
Article
194
Type of publication (narrower categories)
All
Article in journal
194
Aufsatz in Zeitschrift
194
Case study
1
Fallstudie
1
Language
All
English
194
Author
All
Fernandes, Teresa
5
Cobanoglu, Cihan
3
Han, Heesup
3
Jin, Naehyun Paul
3
Line, Nathaniel D.
3
Mavondo, Felix
3
Ro, Heejung
3
Amin, Muslim
2
Assaker, Guy
2
Cheung, Fung Yi Millissa
2
Conduit, Jodie
2
Dewnarain, Senika
2
Fan, Alei
2
Goh, Ben
2
Jang, Soocheong
2
Johnson, Lester W.
2
Khoo-Lattimore, Catheryn
2
Kim, DongHee
2
Kim, Kyungmin
2
Lee, Seonjeong
2
Lim, Weng Marc
2
Mattila, Anna S.
2
Miao, Li
2
O'Connor, Peter
2
Ouyang, Zhe
2
Prashar, Sanjeev
2
Prayag, Girish
2
Qu, Hailin
2
Ramkissoon, Haywantee
2
Rizomyliotis, Ioannis
2
Salehi-Esfahani, Saba
2
Sreejesh, S.
2
Tang, Liang
2
To, W. M.
2
Yagil, Dana
2
Aa, Zanna van der
1
Abdelmaaboud, Abdelhamid K.
1
Abubakar, Binta
1
Afudo-Peregrina, Angel F.
1
Ahmad, Aqeel
1
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Journal of strategic marketing
Service business
Journal of retailing and consumer services
398
Journal of business research : JBR
340
International journal of hospitality management
221
The journal of services marketing
122
International journal of internet marketing and advertising : IJIMA
99
International journal of contemporary hospitality management
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of travel and tourism marketing
93
Cogent business & management
81
Technological forecasting & social change : an international journal
81
The service industries journal
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Psychology & marketing
69
Services marketing quarterly
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Journal of internet commerce
64
Tourism management : research, policies, practice
61
International journal of electronic marketing and retailing : IJEMR
60
Asia Pacific journal of marketing and logistics
57
Journal of marketing communications
53
International journal of consumer studies
52
Journal of promotion management : innovations in planning and applied research
50
Journal of service research : JSR
50
International journal of advertising : the review of marketing communications
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
The journal of brand management : an international journal
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of the Academy of Marketing Science
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Journal of air transport management
44
Journal of marketing
44
Journal of service management
44
International journal of business information systems : IJBIS
43
Marketing intelligence & planning
43
Journal of electronic commerce research : JECR
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
more ...
less ...
Source
All
ECONIS (ZBW)
194
Showing
1
-
10
of
194
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
3
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
4
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
5
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
6
Effects of customer forgiveness on
brand
betrayal and
brand
hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
7
Psychological ownership towards online
brand
communities driving
brand
engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
The manifestation of
brand
engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
10
Consumer-generated reviews on social media and
brand
relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->