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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
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Brand
Dienstleistungsqualität
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Relationship marketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
95
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
Gastronomie
58
Restaurant industry
58
Markenartikel
54
Social Web
49
Social web
49
Internet marketing
45
Online-Marketing
45
Viral marketing
45
Virales Marketing
45
Emotion
44
Online retailing
35
Online-Handel
35
Confidence
31
Vertrauen
31
Beschwerdemanagement
30
Complaint management
30
Marketing management
23
Marketingmanagement
23
Holiday behaviour
22
Urlaubsverhalten
22
trust
22
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20
United States
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19
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English
151
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Japutra, Arnold
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Amin, Muslim
2
Assaker, Guy
2
Cobanoglu, Cihan
2
Ekinci, Yuksel
2
Fan, Alei
2
Fernandes, Teresa
2
Goh, Ben
2
Han, Heesup
2
Johnson, Lester W.
2
Ketron, Seth
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Kim, Soon-Ho
2
Mattila, Anna S.
2
Miao, Li
2
Mills, Adam J.
2
O'Connor, Peter
2
Prayag, Girish
2
Qu, Hailin
2
Rizomyliotis, Ioannis
2
Ro, Heejung
2
Roy, Sanjit
2
Simkin, Lyndon
2
Sreejesh, S.
2
Tang, Liang
2
Abratt, Russell
1
Abubakar, Binta
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahn, Jiseon
1
Ahn, Tae-hong
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Al-Ansi, Amr
1
Ali Eliwa, Rasha
1
Ali, Faizan
1
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of business research : JBR
401
Journal of retailing and consumer services
397
The journal of brand management : an international journal
287
International journal of hospitality management
222
The journal of product & brand management
203
The journal of services marketing
112
Psychology & marketing
103
European journal of marketing : EJM
92
International journal of contemporary hospitality management
90
Asia Pacific journal of marketing and logistics
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of travel and tourism marketing
73
Services marketing quarterly
73
The service industries journal
71
Cogent business & management
70
SpringerLink / Bücher
65
Journal of marketing
57
Marketing intelligence & planning
55
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
48
Journal of air transport management
47
Journal of retailing
47
Journal of service research : JSR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
44
Tourism management : research, policies, practice
44
Journal of fashion marketing and management
42
The journal of consumer marketing
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of service management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of international consumer marketing
40
Journal of marketing communications
40
International journal of consumer studies
39
Journal of advertising research
39
Service business
39
European journal of marketing
38
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ECONIS (ZBW)
151
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1
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10
of
151
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date (oldest first)
1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
3
Brand
wars : consumer-
brand
engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
4
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
5
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
6
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
7
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
8
The consumer value-based
brand
citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
9
The effects of
brand
hearsay on
brand
trust and
brand
attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
Saved in:
10
Effects of
brand
personality, self-congruity and functional congruity on hotel
brand
loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
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