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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~subject:"Gastronomie"
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Brand management
Dienstleistungsqualität
Gastronomie
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Relationship marketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
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79
Restaurant industry
58
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54
Markenartikel
54
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45
Online-Marketing
45
Viral marketing
45
Virales Marketing
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Emotion
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Online retailing
35
Online-Handel
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Confidence
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Marketingmanagement
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trust
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221
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Line, Nathaniel D.
4
Ahn, Jiseon
3
Ekinci, Yuksel
3
Han, Heesup
3
Japutra, Arnold
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Lim, Weng Marc
3
Martin, Brett
3
Mattila, Anna S.
3
Mavondo, Felix
3
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3
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3
Amin, Muslim
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Behnke, Carl
2
Casidy, Riza
2
Cobanoglu, Cihan
2
Dewnarain, Senika
2
DiPietro, Robin B.
2
Fan, Alei
2
Fernandes, Teresa
2
Goh, Ben
2
Guéguen, Nicolas
2
Hanks, Lydia
2
Hsu, Hsuan
2
Jacob, Céline
2
Ketron, Seth
2
Khan, M. Sajid
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
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2
Kim, Soon-Ho
2
Lo, Ada
2
Manoli, Argyro Elisavet
2
Miao, Li
2
Michaelidou, Nina
2
Mills, Adam J.
2
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of business research : JBR
563
Journal of retailing and consumer services
494
International journal of hospitality management
426
The journal of brand management : an international journal
345
The journal of product & brand management
315
International journal of contemporary hospitality management
150
Psychology & marketing
126
The journal of services marketing
126
Asia Pacific journal of marketing and logistics
121
European journal of marketing : EJM
116
Journal of travel and tourism marketing
96
Cogent business & management
94
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
91
Marketing intelligence & planning
89
The service industries journal
89
Journal of marketing communications
84
SpringerLink / Bücher
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Services marketing quarterly
76
Journal of the Academy of Marketing Science
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of international consumer marketing
69
Journal of fashion marketing and management
68
Journal of marketing
65
Journal of marketing management : MM
64
Tourism management : research, policies, practice
63
International journal of consumer studies
62
Marketing letters : a journal of research in marketing
60
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
58
Journal of retailing
57
International journal of internet marketing and advertising : IJIMA
54
International journal of retail & distribution management
54
Journal of air transport management
54
Journal of global marketing
54
Journal of promotion management : JPM
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
The journal of consumer marketing
52
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ECONIS (ZBW)
221
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
3
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
4
Brand
wars : consumer-
brand
engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
5
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
6
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
7
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
8
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
9
The consumer value-based
brand
citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
10
The effects of
brand
hearsay on
brand
trust and
brand
attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
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