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The role demographics have on customer involvement in obtaining a hotel discount and implications for hotel revenue management strategy
Lee, Seung Hyun; Bai, Billy; Murphy, Kevin - In: Journal of hospitality marketing & management 21 (2012) 5/6, pp. 569-588
Persistent link: https://www.econbiz.de/10009621103
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Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru; Wang, Yao-Chin; Chiu, Tsui-Hua; Chen, … - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
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Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping; Yen, Chih-Lun; Liu, Tingting - In: Journal of hospitality marketing & management 29 (2020) 5, pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
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Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo; Baloglu, Seyhmus; Henthorne, Tony L. - In: Journal of hospitality marketing & management 30 (2021) 4, pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946