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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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Managing brand portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie - In: Journal of strategic marketing 23 (2015) 1, pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
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Does brand personality vary across retail brands and gender? : an empirical check
Das, Gupta - In: Journal of strategic marketing 23 (2015) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
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The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho; Kim, Min-Seong; Lee, Seonjeong - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
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The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung; Kim, Soon-Ho; Lee, Yong-Ki - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
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Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
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Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen; Leenders, Mark A. A. M. - In: Journal of strategic marketing 27 (2019) 5, pp. 435-450
Persistent link: https://www.econbiz.de/10012202762