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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Social Web"
~subject:"Urlaubsverhalten"
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Dienstleistungsqualität
Social Web
Urlaubsverhalten
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Relationship marketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
95
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
Gastronomie
58
Restaurant industry
58
Brand
54
Markenartikel
54
Social web
49
Internet marketing
45
Online-Marketing
45
Viral marketing
45
Virales Marketing
45
Emotion
44
Online retailing
35
Online-Handel
35
Confidence
31
Vertrauen
31
Beschwerdemanagement
30
Complaint management
30
Marketing management
23
Marketingmanagement
23
Holiday behaviour
22
trust
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USA
20
United States
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Advertising effects
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Werbewirkung
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162
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Fernandes, Teresa
4
Cobanoglu, Cihan
3
Gursoy, Dogan
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mavondo, Felix
3
Ramkissoon, Haywantee
3
Amin, Muslim
2
Assaker, Guy
2
Chen, Brendan T.
2
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2
Dewnarain, Senika
2
Fan, Alei
2
Goh, Ben
2
Johnson, Lester W.
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Lim, Weng Marc
2
Mattila, Anna S.
2
Miao, Li
2
O'Connor, Peter
2
Ouyang, Zhe
2
Prayag, Girish
2
Qu, Hailin
2
Rizomyliotis, Ioannis
2
Ro, Heejung
2
Salehi-Esfahani, Saba
2
Sreejesh, S.
2
Tang, Liang
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1
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1
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1
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1
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1
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1
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1
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of retailing and consumer services
412
Journal of business research : JBR
353
International journal of hospitality management
239
Journal of travel and tourism marketing
196
Tourism management : research, policies, practice
174
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
128
The journal of services marketing
122
International journal of contemporary hospitality management
118
International journal of internet marketing and advertising : IJIMA
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Cogent business & management
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
87
Technological forecasting & social change : an international journal
82
Tourism management perspectives : TMP
78
The service industries journal
76
Psychology & marketing
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Services marketing quarterly
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Journal of internet commerce
64
International journal of electronic marketing and retailing : IJEMR
61
Asia Pacific journal of marketing and logistics
60
Journal of air transport management
56
Tourism analysis : an interdisciplinary tourism & hospitality journal
56
International journal of consumer studies
55
Journal of marketing communications
53
Service business
53
Journal of promotion management : innovations in planning and applied research
51
The journal of brand management : an international journal
51
Journal of service research : JSR
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
International journal of advertising : the review of marketing communications
48
Journal of marketing
47
Journal of the Academy of Marketing Science
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Journal of service management
44
Journal of vacation marketing
44
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ECONIS (ZBW)
162
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
3
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
4
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
5
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
6
The manifestation of
brand
engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
7
Psychological ownership towards online
brand
communities driving
brand
engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
Effects of customer forgiveness on
brand
betrayal and
brand
hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
10
Consumer-generated reviews on social media and
brand
relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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