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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Social Web"
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Dienstleistungsqualität
Social Web
Consumer behaviour
438
Konsumentenverhalten
438
Beziehungsmarketing
139
Relationship marketing
139
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
94
Markenführung
94
Brand image
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Markenimage
81
Hotel industry
79
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79
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146
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Fernandes, Teresa
4
Cobanoglu, Cihan
3
Han, Heesup
3
Jin, Naehyun Paul
3
Line, Nathaniel D.
3
Mavondo, Felix
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Amin, Muslim
2
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2
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Qu, Hailin
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of retailing and consumer services
397
Journal of business research : JBR
340
International journal of hospitality management
221
The journal of services marketing
122
International journal of internet marketing and advertising : IJIMA
98
International journal of contemporary hospitality management
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of travel and tourism marketing
93
Cogent business & management
81
Technological forecasting & social change : an international journal
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Services marketing quarterly
69
The service industries journal
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Psychology & marketing
67
The journal of product & brand management
65
Journal of internet commerce
64
Tourism management : research, policies, practice
61
International journal of electronic marketing and retailing : IJEMR
60
Asia Pacific journal of marketing and logistics
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of marketing communications
53
International journal of consumer studies
52
The journal of brand management : an international journal
51
Journal of promotion management : innovations in planning and applied research
50
Journal of service research : JSR
50
International journal of advertising : the review of marketing communications
48
Service business
48
Journal of marketing
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of the Academy of Marketing Science
46
Journal of air transport management
44
Journal of service management
44
International journal of business information systems : IJBIS
43
Marketing intelligence & planning
43
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
43
Journal of electronic commerce research : JECR
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
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ECONIS (ZBW)
146
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
3
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
4
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
5
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
6
The manifestation of
brand
engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
7
Psychological ownership towards online
brand
communities driving
brand
engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
Effects of customer forgiveness on
brand
betrayal and
brand
hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
10
Consumer-generated reviews on social media and
brand
relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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