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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Social Web"
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Dienstleistungsqualität
Social Web
Consumer behaviour
414
Konsumentenverhalten
414
Beziehungsmarketing
133
Relationship marketing
133
Customer satisfaction
127
Kundenzufriedenheit
127
Service quality
98
Brand management
78
Hotel industry
78
Hotellerie
78
Markenführung
78
Brand image
72
Markenimage
72
Gastronomie
58
Restaurant industry
58
Social web
45
Brand
43
Emotion
43
Viral marketing
43
Virales Marketing
43
Markenartikel
42
Internet marketing
39
Online-Marketing
39
Online retailing
32
Online-Handel
32
Confidence
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Vertrauen
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Beschwerdemanagement
30
Complaint management
30
Holiday behaviour
22
Urlaubsverhalten
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trust
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USA
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United States
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Environmental consciousness
18
Marketing management
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Marketingmanagement
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Umweltbewusstsein
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139
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Fernandes, Teresa
4
Cobanoglu, Cihan
3
Han, Heesup
3
Jin, Naehyun Paul
3
Line, Nathaniel D.
3
Mavondo, Felix
3
Amin, Muslim
2
Assaker, Guy
2
Conduit, Jodie
2
Dewnarain, Senika
2
Fan, Alei
2
Goh, Ben
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Lee, Seonjeong
2
Lim, Weng Marc
2
Mattila, Anna S.
2
Miao, Li
2
O'Connor, Peter
2
Ouyang, Zhe
2
Prayag, Girish
2
Qu, Hailin
2
Ramkissoon, Haywantee
2
Rizomyliotis, Ioannis
2
Ro, Heejung
2
Salehi-Esfahani, Saba
2
Sreejesh, S.
2
Tang, Liang
2
Abubakar, Binta
1
Ahmad, Aqeel
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Ahmad, Naveed
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1
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Al-Ansi, Amr
1
Ali Eliwa, Rasha
1
Ali, Faizan
1
Almubarak, Alanoud F.
1
Alrawadieh, Zaid
1
Altinay, Levent
1
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of retailing and consumer services
398
Journal of business research : JBR
314
International journal of hospitality management
221
The journal of services marketing
122
International journal of internet marketing and advertising : IJIMA
99
International journal of contemporary hospitality management
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of travel and tourism marketing
93
Technological forecasting & social change : an international journal
81
Cogent business & management
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Services marketing quarterly
69
The service industries journal
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Psychology & marketing
66
The journal of product & brand management
65
Journal of internet commerce
63
Tourism management : research, policies, practice
61
International journal of electronic marketing and retailing : IJEMR
60
Asia Pacific journal of marketing and logistics
57
Journal of marketing communications
53
International journal of consumer studies
51
Journal of promotion management : innovations in planning and applied research
50
Journal of service research : JSR
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Service business
48
The journal of brand management : an international journal
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of the Academy of Marketing Science
46
International journal of advertising : the review of marketing communications
45
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Journal of air transport management
44
Journal of marketing
44
Journal of service management
44
International journal of business information systems : IJBIS
43
Marketing intelligence & planning
43
Journal of electronic commerce research : JECR
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
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ECONIS (ZBW)
139
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
3
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
4
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
5
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
6
Effects of customer forgiveness on
brand
betrayal and
brand
hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
7
Psychological ownership towards online
brand
communities driving
brand
engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
Consumer-generated reviews on social media and
brand
relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
10
Senior citizen satisfaction with restaurant service quality
Lee, Timothy Jeonglyeol
;
Cho, Hwaim
;
Ahn, Tae-hong
- In:
Journal of hospitality marketing & management
21
(
2012
)
1/2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10009512707
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