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Young consumers' green purchase behaviour in an emerging market
Nguyen, Ninh; Lobo, Antonio; Bach Khoa Nguyen - In: Journal of strategic marketing 26 (2018) 7, pp. 583-600
Persistent link: https://www.econbiz.de/10011976363
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Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken; Brower, Tracy R. - In: Journal of strategic marketing 20 (2012) 6, pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
Smith, Katherine T. - In: Journal of strategic marketing 18 (2010) 6, pp. 437-450
Persistent link: https://www.econbiz.de/10008758742
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Exploring local food consumption in restaurants through the lens of locavorism
Choi, Juwon; Park, Jeongdoo; Jeon, Hyeongjin; Asperin, … - In: Journal of hospitality marketing & management 30 (2021) 8, pp. 982-1004
Persistent link: https://www.econbiz.de/10012649566
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Green message strategies and green brand image in a hotel context
Topcuoglu, Esra; Kim, Hyelin; Kim, Sungeun; Kim, Seontaik - In: Journal of hospitality marketing & management 31 (2022) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
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"I'm mindfully green" : examining the determinants of guest pro-environmental behaviors (PEB) in hotels
Dharmesti, Maria; Merrilees, Bill; Winata, Lanita - In: Journal of hospitality marketing & management 29 (2020) 7, pp. 830-847
Persistent link: https://www.econbiz.de/10012312155
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Types of green practices, hotel price image and consumers' attitudes in China : the mediating role of consumer skepticism
Yin, Cheng-Yue; Du, Fan; Chen, Yong - In: Journal of hospitality marketing & management 29 (2020) 3, pp. 329-357
Persistent link: https://www.econbiz.de/10012256139
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The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
Khan Md. Raziuddin Taufique; Vocino, Andrea; Polonsky, … - In: Journal of strategic marketing 25 (2017) 7, pp. 511-529
Persistent link: https://www.econbiz.de/10011855054
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The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of strategic marketing 27 (2019) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10012202445