Narrow search
Showing 1 - 7 of 7
Cover Image
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Cover Image
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Cover Image
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Cover Image
Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Cover Image
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika; Mavondo, Felix; Ramkissoon, Haywantee; … - In: Journal of hospitality marketing & management 32 (2023) 8, pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Cover Image
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping; Yen, Chih-Lun; Liu, Tingting - In: Journal of hospitality marketing & management 29 (2020) 5, pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Cover Image
Social customer relationship management : a customer perspective
Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 30 (2021) 6, pp. 673-698
Persistent link: https://www.econbiz.de/10012596499