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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
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Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
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Social media engagement and organic post effectiveness : a roadmap for increasing the effectiveness of social media use in hospitality industry
Aydin, Gökhan - In: Journal of hospitality marketing & management 29 (2020) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012256114
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Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica - In: Journal of hospitality marketing & management 33 (2024) 1, pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
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Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.; Bernal, Pedro Mir; Garraza, Teresa Sabada - In: Journal of hospitality marketing & management 33 (2024) 2, pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
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Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
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Online consumer complaints about Southeast Asian luxury hotels
Memarzadeh, Faranak; Chang, Hyo Jung - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 76-98
Persistent link: https://www.econbiz.de/10010526374
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What drives Facebook fans to "like" hotel pages : a comparison of three competing models
Leung, Xi Y.; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 314-345
Persistent link: https://www.econbiz.de/10011499221