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Impact of cultural contact on satisfaction and attachment : mediating roles of creative experiences and cultural memories
Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 221-245
Persistent link: https://www.econbiz.de/10012256130
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Impacts of social capital and knowledge acquisition on service innovation : an integrated empirical analysis of the role of shared values
Huang, Chiung-En; Liu, Chih-Hsing - In: Journal of hospitality marketing & management 28 (2019) 5, pp. 645-664
Persistent link: https://www.econbiz.de/10012176679
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Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing; Lin, Wen-Pei; Lu, Yu-Hung; Huang, Yi-Jhan - In: Journal of hospitality marketing & management 32 (2023) 3, pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
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Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing; Horng, Jeou-Shyan; Chou, Sheng-Fang; … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 872-898
Persistent link: https://www.econbiz.de/10013357143
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Role of social media influencers on marketing of sustainable hotels : gratification and the parasocial interaction perspective
Horng, Jeou-Shyan; Liu, Chih-Hsing; Chou, Sheng-Fang; … - In: Journal of hospitality marketing & management 33 (2024) 6, pp. 735-762
Persistent link: https://www.econbiz.de/10014564230