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Buying groceries in brick and click stores : category allocation decisions and the moderating effect of online buying experience
Campo, Katia; Breugelmans, Els - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 63-78
Persistent link: https://www.econbiz.de/10011373127
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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The persuasiveness of online safety cues : the impact of prevention focus compatibility of web content on consumers' risk perceptions, attitudes, and intentions
Noort, Guda van; Kerkhof, Peter; Fennis, Bob M. - In: Journal of interactive marketing : a quarterly … 22 (2008) 4, pp. 58-72
Persistent link: https://www.econbiz.de/10003795388
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Interactivity in brand web sites : cognitive, affective, and behavioral responses explained by consumers' online flow experience
Noort, Guda van; Voorveld, Hilda A. M.; Reijmersdal, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 223-234
Persistent link: https://www.econbiz.de/10009631552
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Customer responses to channel migration strategies toward the E-channel
Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 15-31
Persistent link: https://www.econbiz.de/10012502841