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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Nested network effects in online free games with accessory selling
Wu, Chi-cheng; Chen, Ying-Ju; Cho, Yung-jan - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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Enhancing the helpfulness of online consumer reviews : the role of latent (content) factors
Srivastava, Vartika; Kalro, Arti D. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 33-50
Persistent link: https://www.econbiz.de/10012129483
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The role of emotions for the perceived usefulness in online customer reviews
Felbermayr, Armin; Nanopoulos, Alexandros - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 60-76
Persistent link: https://www.econbiz.de/10011615975
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Popular research topics in marketing journals, 1995-2014
Cho, Yung-Jan; Fu, Pei-Wen; Wu, Chi-Cheng - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 52-72
Persistent link: https://www.econbiz.de/10011777325
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Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina; Du, Rex Yuxing; Hu, Ye - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
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The use of computer vision to analyze brand-related user generated image content
Nanne, Annemarie J.; Antheunis, Marjolijn L.; Lee, … - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 156-167
Persistent link: https://www.econbiz.de/10012289433
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Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred (ed.); Sajtos, Laszlo (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012299818