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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Internet marketing
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Verhoef, Peter C.
5
Hoffman, Donna L.
4
Novak, Thomas P.
4
Pauwels, Koen
4
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Labrecque, Lauren I.
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Reijmersdal, Eva A. van
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Spann, Martin
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Verlegh, Peeter
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Bart, Yakov
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Dens, Nathalie
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Eelen, Jiska
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Hollebeek, Linda D.
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Hudders, Liselot
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Iacobucci, Dawn
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Kalyanam, Kirthi
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Kannan, P. K.
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Keeling, Debbie Isobel
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Lam, Shun Yin
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Lu, Qiang
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Mafael, Alexander
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Makri, Katerina
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Malthouse, Edward C.
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Mintz, Ofer
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Noort, Guda van
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
704
Journal of business research : JBR
587
Journal of retailing and consumer services
356
Springer eBook Collection
275
Industrial marketing management : the international journal for industrial and high-tech firms
258
International journal of internet marketing and advertising : IJIMA
227
Electronic commerce research
224
Management science : journal of the Institute for Operations Research and the Management Sciences
215
Journal of Food Distribution Research
208
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
173
Journal of internet commerce
162
Information systems research : ISR
159
Management Science
155
Technological forecasting & social change : an international journal
150
Europäische Hochschulschriften / 5
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
Springer eBook Collection / Business and Economics
143
Journal of advertising research
140
International journal of business information systems : IJBIS
138
Information systems and e-business management : ISeB
132
Journal of marketing management : MM
132
International journal of electronic marketing and retailing : IJEMR
131
Journal of Agricultural and Applied Economics
130
Premier reference source
129
Journal of marketing
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
128
Journal of marketing communications
127
European journal of marketing : EJM
122
International journal of advertising : the review of marketing communications
121
International journal of e-business research : an official publication of the Information Resources Management Association
121
Lehrbuch
120
Tourism management : research, policies, practice
120
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
European journal of operational research : EJOR
118
Gabler Edition Wissenschaft
115
International journal of electronic business
111
International journal of hospitality management
110
Journal of electronic commerce research : JECR
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
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ECONIS (ZBW)
160
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1
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
2
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
3
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
4
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
5
Return on quality improvements in search engine
marketing
Abou Nabout, Nadia
;
Skiera, Bernd
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009569264
Saved in:
6
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
Saved in:
7
Digital sensory
marketing
: integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
8
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
9
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
10
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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