//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
This is social media : tweet,...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
132
Online-Marketing
132
Consumer behaviour
92
Konsumentenverhalten
92
Social Web
70
Social web
70
Viral marketing
40
Virales Marketing
40
Advertising effects
34
Beziehungsmarketing
34
Relationship marketing
34
Werbewirkung
34
Brand management
30
Markenführung
30
Social media
30
Online retailing
27
Online-Handel
27
Brand image
24
Markenimage
24
Advertising
23
Werbung
22
Internet
21
E-commerce
18
Electronic Commerce
18
Mobile communications
18
Mobilkommunikation
18
Mobile marketing
14
Mobile Marketing
13
Brand
12
Markenartikel
12
Social network
12
Soziales Netzwerk
12
Customer integration
11
Experiment
11
Kundenintegration
11
Marketing management
10
Marketingmanagement
10
Computerspiel
8
Data protection
8
Datenschutz
8
more ...
less ...
Online availability
All
Undetermined
97
Type of publication
All
Article
159
Type of publication (narrower categories)
All
Article in journal
159
Aufsatz in Zeitschrift
159
Language
All
English
159
Author
All
Pauwels, Koen
5
Verhoef, Peter C.
5
Hoffman, Donna L.
4
Novak, Thomas P.
4
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Hofacker, Charles F.
3
Labrecque, Lauren I.
3
Reijmersdal, Eva A. van
3
Ruyter, Ko de
3
Shankar, Venkatesh
3
Spann, Martin
3
Verlegh, Peeter
3
Andrews, Michelle
2
Bacile, Todd J.
2
Bart, Yakov
2
Bijmolt, Tammo H. A.
2
Chiang, Jeongwen
2
Dens, Nathalie
2
Eelen, Jiska
2
Eisend, Martin
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hennig-Thurau, Thorsten
2
Hollebeek, Linda D.
2
Hudders, Liselot
2
Keeling, Debbie Isobel
2
Lam, Shun Yin
2
Lu, Qiang
2
Mafael, Alexander
2
Malthouse, Edward C.
2
Noort, Guda van
2
Papatla, Purushottam
2
Pelsmacker, Patrick de
2
Peters, Kay
2
Rangaswamy, Arvind
2
Sismeiro, Catarina
2
Skiera, Bernd
2
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
1,154
Journal of business research : JBR
532
Working paper / National Bureau of Economic Research, Inc.
393
NBER working paper series
384
Europäische Hochschulschriften / 5
372
Springer eBook Collection
329
Discussion paper series / IZA
299
NBER Working Paper
299
Technological forecasting & social change : an international journal
263
Discussion paper / Centre for Economic Policy Research
252
Ifo Schnelldienst
245
Journal of retailing and consumer services
238
Telecommunications policy : the international journal of digital economy, data sciences and new media
238
International journal of internet marketing and advertising : IJIMA
221
Gabler Edition Wissenschaft
208
Industrial marketing management : the international journal for industrial and high-tech firms
192
Springer eBook Collection / Business and Economics
183
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
182
Management science : journal of the Institute for Operations Research and the Management Sciences
181
CESifo working papers
179
ifo Schnelldienst
172
IZA Discussion Paper
165
Research
165
IZA Discussion Papers
153
Information systems research : ISR
152
Working paper
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
Lehrbuch
139
Journal of advertising research
138
Tourism management : research, policies, practice
126
Journal of marketing communications
124
International journal of advertising : the review of marketing communications
118
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
International journal of hospitality management
117
Research policy : policy, management and economic studies of science, technology and innovation
117
Journal of management information systems : JMIS
116
Discussion papers / CEPR
115
Electronic commerce research
115
Journal of internet commerce
114
more ...
less ...
Source
All
ECONIS (ZBW)
159
Showing
1
-
10
of
159
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
2
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
3
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
6
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
7
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
8
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
9
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
10
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->