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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam; Watts, Jameson K. M. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
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Context-dependent product evaluations : an empirical analysis of internet book reviews
Hu, Ye; Li, Xinxin - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 123-133
Persistent link: https://www.econbiz.de/10009259489
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Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.; Mendoza, Norma A. - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
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Seize the day : how online retailers should respond to positive reviews
Wu, Jintao; Wu, Tong; Schlegelmilch, Bodo B. - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
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Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra; Mafael, Alexander - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
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Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev; Yadav, Neha - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
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Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi; Lenk, Peter J.; Rhee, Eddie - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Using websites to recruit franchisee candidates
López-Fernández, Begoña; Perrigot, Rozenn - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 80-94
Persistent link: https://www.econbiz.de/10011873137