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Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81

Persistent link: https://www.econbiz.de/10003833065

Bolton, Ruth; Saxena-Iyer, Shruti - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 91-104

Persistent link: https://www.econbiz.de/10003833072

Boehm, Martin - In: Journal of interactive marketing : a quarterly … 22 (2008) 3, pp. 2-22

Persistent link: https://www.econbiz.de/10003838622

Yun, Gi Woong; Park, Sung-yeon; Ha, Louisa - In: Journal of interactive marketing : a quarterly … 22 (2008) 3, pp. 40-50

Persistent link: https://www.econbiz.de/10003838632

Montgomery, Alan L.; Smith, Michael D. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 130-137

Persistent link: https://www.econbiz.de/10003847119

Murray, Kyle B.; Häubl, Gerald - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 138-146

Persistent link: https://www.econbiz.de/10003847122

Kumar, V.; Dalla Pozza, Ilaria; Petersen, J. Andrew; … - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 147-156

Persistent link: https://www.econbiz.de/10003847126

Lee, Hyoung-joo; Shin, Hyunjung; Hwang, Seong-seob; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 42-54

Persistent link: https://www.econbiz.de/10003958499

Kumar, V. - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 71-85

Persistent link: https://www.econbiz.de/10003987323

Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137

Persistent link: https://www.econbiz.de/10003987337