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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Internet marketing
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Online-Marketing
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Verhoef, Peter C.
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Krafft, Manfred
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Malthouse, Edward C.
3
Pfeifer, Phillip E.
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Shankar, Venkatesh
3
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Eelen, Jiska
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Kumar, V.
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Labrecque, Lauren I.
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Skiera, Bernd
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
78
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1
Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
Saved in:
2
Interactive services : a framework, synthesis and research directions
Bolton, Ruth
;
Saxena-Iyer, Shruti
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003833072
Saved in:
3
Determining the impact of internet channel use on a customer's lifetime
Boehm, Martin
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 2-22
Persistent link: https://www.econbiz.de/10003838622
Saved in:
4
Influence of cultural dimensions on online interactive review feature implementations : a comparison of Korean and US retail web sites
Yun, Gi Woong
;
Park, Sung-yeon
;
Ha, Louisa
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10003838632
Saved in:
5
Prospects for personalization on the Internet
Montgomery, Alan L.
;
Smith, Michael D.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 130-137
Persistent link: https://www.econbiz.de/10003847119
Saved in:
6
Personalization without interrogation : towards more effective interactions between consumers and feature-based recommendation agents
Murray, Kyle B.
;
Häubl, Gerald
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003847122
Saved in:
7
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
8
Semi-supervised response modeling
Lee, Hyoung-joo
;
Shin, Hyunjung
;
Hwang, Seong-seob
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 42-54
Persistent link: https://www.econbiz.de/10003958499
Saved in:
9
A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
10
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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