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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
2,197
Europäische Hochschulschriften / 5
534
Springer eBook Collection
524
Gabler Edition Wissenschaft
463
Springer eBook Collection / Business and Economics
430
Journal of business research : JBR
380
Research
321
Lehrbuch
286
Industrial marketing management : the international journal for industrial and high-tech firms
205
Working paper / National Bureau of Economic Research, Inc.
205
International journal of internet marketing and advertising : IJIMA
203
Journal of retailing and consumer services
199
NBER working paper series
183
Gabler Research
148
essentials
145
NBER Working Paper
129
Discussion paper / Centre for Economic Policy Research
127
Neue betriebswirtschaftliche Forschung : Nbf
121
DUV / Wirtschaftswissenschaft
118
International journal of advertising : the review of marketing communications
118
Journal of advertising research
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
116
Journal of marketing communications
113
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
112
The journal of personal selling & sales management : JPSSM
111
Gabler-Edition Wissenschaft
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Hamburger Schriften zur Marketingforschung
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
94
Springer eBook Collection / Business and Management
94
Edward Elgar E-Book Archive
92
International journal of hospitality management
91
Information systems research : ISR
90
International journal of electronic marketing and retailing : IJEMR
85
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Springer eBooks / Business and Economics
83
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
83
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ECONIS (ZBW)
136
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1
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
2
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
3
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
4
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
5
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
6
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
9
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
10
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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