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Using internet behavior to deliver relevant television commercials
Bellman, Steven; Murphy, Jamie; Treleaven-Hassard, Shiree; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
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Cross-media consumption : insights from Super Bowl advertising
Bharadwaj, Neeraj; Ballings, Michel; Naik, Prasad A. - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
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Disclosure of vlog advertising targeted to children
De Jans, Steffi; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
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Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10013397506