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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
31
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
11
Journal of marketing communications
11
Applied economics
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International Journal of Manpower
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Journal of advertising : official publication of the American Academy of Advertising
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of electronic commerce research : JECR
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Belgian journal of operations research, statistics and computer science
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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The SAGE handbook of marketing ethics
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Young consumers : insight and ideas for responsible marketers
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
2
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
3
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Purnawirawan, Nathalia
;
De Pelsmacker, Patrick
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-256
Persistent link: https://www.econbiz.de/10010015457
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