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Product rating statistics as consumer search aids
Guan, Chong; Lam, Shun Yin - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
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Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias
Thompson, Scott A.; Loveland, James M.; Fombelle, Paul W. - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10010347803
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.; Eelen, Jiska; Verlegh, Peeter - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
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Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.; Markos, Ereni; Yuksel, Mujde; … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
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Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
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Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
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The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Wu, Yinglu; Wu, Jianan - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 43-56
Persistent link: https://www.econbiz.de/10011482803
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011373135