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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Internet marketing
132
Online-Marketing
132
Consumer behaviour
81
Konsumentenverhalten
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Social Web
62
Social web
62
Viral marketing
37
Virales Marketing
37
Advertising effects
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Werbewirkung
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Relationship marketing
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Brand management
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Hoffman, Donna L.
4
Novak, Thomas P.
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Pauwels, Koen
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Verhoef, Peter C.
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Eigenraam, Anniek W.
3
Gensler, Sonja
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Labrecque, Lauren I.
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Reijmersdal, Eva A. van
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Spann, Martin
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Verlegh, Peeter
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Bacile, Todd J.
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Bart, Yakov
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Eelen, Jiska
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Eisend, Martin
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Goic, Marcel
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Gottschalk, Sabrina Alexandra
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Grisaffe, Douglas B.
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Hayes, Jameson L.
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Hennig-Thurau, Thorsten
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Hollebeek, Linda D.
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Hudders, Liselot
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Keeling, Debbie Isobel
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Lam, Shun Yin
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Lu, Qiang
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Mafael, Alexander
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Malthouse, Edward C.
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Noort, Guda van
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Papatla, Purushottam
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Pelsmacker, Patrick de
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Skiera, Bernd
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VanMeter, Rebecca A.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
326
International journal of Islamic and Middle Eastern finance and management
229
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
184
SpringerLink / Bücher
128
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Springer eBook Collection
106
ISRA international journal of islamic finance
101
Cogent business & management
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Pacific-Basin finance journal
91
Humanomics
89
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Journal of Islamic accounting and business research
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of Islamic marketing
83
International journal of economics and financial issues : IJEFI
79
Journal of internet commerce
78
Journal of Islamic accounting and business research : JIABR
77
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
74
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
65
International journal of advertising : the quarterly review of marketing communications
65
Islamic economic studies
65
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of promotion management : JPM
56
Psychology & marketing
56
The journal of product & brand management
55
International journal of economics and finance
54
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ECONIS (ZBW)
132
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1
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132
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1
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
2
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
3
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
4
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
5
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
6
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
9
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
10
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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