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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia; Pelsmacker, Patrick de; Dens, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
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Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
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Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Purnawirawan, Nathalia; De Pelsmacker, Patrick; Dens, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 244-256
Persistent link: https://www.econbiz.de/10010015457