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Does chatter matter? : the impact of user-generated content on music sales
Dhar, Vasant; Chang, Elaine A. - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 300-307
Persistent link: https://www.econbiz.de/10003893285
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Social media metrics : a framework and guidelines for managing social media
Peters, Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam; Watts, Jameson K. M. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
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The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Will they come and will they stay? : online social networks and news consumption on external websites
Mahmood, Ammara; Sismeiro, Catarina - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 117-132
Persistent link: https://www.econbiz.de/10011658351
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Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita; Malacarne, Giovanni - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 133-148
Persistent link: https://www.econbiz.de/10011658367