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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Labrecque, Lauren I.
4
Eigenraam, Anniek W.
3
Hennig-Thurau, Thorsten
3
Pauwels, Koen
3
Ruyter, Ko de
3
Verlegh, Peeter
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Willemsen, Lotte M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
541
NBER working paper series
348
Discussion paper / Centre for Economic Policy Research
346
Working paper / National Bureau of Economic Research, Inc.
330
NBER Working Paper
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SpringerLink / Bücher
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CESifo working papers
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Technological forecasting & social change : an international journal
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218
International journal of industrial organization
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Journal of economic behavior & organization : JEBO
204
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MPRA Paper
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Economics letters
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European journal of operational research : EJOR
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International journal of internet marketing and advertising : IJIMA
149
Industrial marketing management : the international journal for industrial and high-tech firms
146
Tourism management : research, policies, practice
144
IZA Discussion Papers
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CESifo Working Paper Series
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Europäische Hochschulschriften / 5
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Springer eBook Collection
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Review of industrial organization : RIO
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
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ECONIS (ZBW)
109
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1
Community
members' perception of brand
community
character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
2
Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine
;
Valck, Kristine de
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
Saved in:
3
Destination social business : exploring an organization's journey with social media, collaborative
community
and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
4
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
5
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
6
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
7
Value creation (vs value destruction) as an unintended consequence of negative
comments
on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
8
Sarcastic or assertive : how should brands reply to consumers' uncivil
comments
on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
9
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
10
Does chatter matter? : the impact of user-generated
content
on music sales
Dhar, Vasant
;
Chang, Elaine A.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 300-307
Persistent link: https://www.econbiz.de/10003893285
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