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Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede; Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Journal of international consumer marketing 21 (2009) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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A revisit of the theoretical model of store image and its application to Chinese consumers
Hu, Haiyan; Jasper, Cynthia R. - In: Journal of international consumer marketing 22 (2010) 2, pp. 81-93
Persistent link: https://www.econbiz.de/10003986188
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The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers
Yang, Kiseol - In: Journal of international consumer marketing 22 (2010) 2, pp. 117-127
Persistent link: https://www.econbiz.de/10003986193
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Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen; Cherian, Joseph A. - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
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Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.; Motley, Carol M. - In: Journal of international consumer marketing 22 (2010) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10003986204
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The interplay of culture(s) of freedom in the bazaars of Italy and Turkey
Atik, Deniz; Vicdan, Handan - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 100-118
Persistent link: https://www.econbiz.de/10009545345
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The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.; Coulter, Robin - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
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Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei; Zhou, Liuning; Liu, Hui - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
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Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina; Kim, Kyongseok; King, Karen Whitehill - In: Journal of international consumer marketing 24 (2012) 4, pp. 275-290
Persistent link: https://www.econbiz.de/10009717325