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To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong; Jiang, Ruochen - In: Journal of international consumer marketing 34 (2022) 1, pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
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Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10010513846
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Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
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Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
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A multidimensional scale for measuring country image
Lala, Vishal; Allred, Anthony T.; Chakraborty, Goutam - In: Journal of international consumer marketing 21 (2009) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
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Country-of-origin effects on consumers' evaluations of automobiles : perspectives from a developing nation
Sohail, M. Sadiq; Sahin, Osman Gokhan - In: Journal of international consumer marketing 22 (2010) 3, pp. 245-257
Persistent link: https://www.econbiz.de/10003995604
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College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan; Huang, Szu-chi - In: Journal of international consumer marketing 22 (2010) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
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Cross-cultural issues in international consumer marketing : introduction to the special section
Huff, Lenard C. - In: Journal of international consumer marketing 22 (2010) 2, pp. 183-186
Persistent link: https://www.econbiz.de/10003986199