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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories
Souiden, Nizar; M’Saad, Bouthaina; Pons, Frank - In: Journal of international consumer marketing 23 (2011) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10009383487
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Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research
Isabella, Giuliana; Mazzon, José Afonso; Dimoka, Angelika - In: Journal of international consumer marketing 27 (2015) 5, pp. 346-363
Persistent link: https://www.econbiz.de/10011410246
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
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Dimensions of luxury hospitality service personal values in confucian culture : scale development and validation
Nguyen Thi Cam Le; Vo Thi Quy - In: Journal of international consumer marketing 33 (2021) 3, pp. 303-318
Persistent link: https://www.econbiz.de/10012515191
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Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem; Luomala, Harri T. - In: Journal of international consumer marketing 33 (2021) 5, pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
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Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia; Chebat, Jean-Charles; Zourrig, Haithem - In: Journal of international consumer marketing 24 (2012) 5, pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373