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Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti; Pirsch, Julie - In: Journal of international consumer marketing 26 (2014) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
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Explaining socially responsible consumer behavior : a meta-analytic review of theory of planned behavior
Han, Tae-Im; Stoel, Leslie - In: Journal of international consumer marketing 29 (2017) 2, pp. 91-103
Persistent link: https://www.econbiz.de/10011690501
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Exploring Korean consumers' attitudes toward ethical consumption behavior in the light of affect and cognition
Lee, Hyemi; Cheon, Hyejung - In: Journal of international consumer marketing 30 (2018) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10011917523
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Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia; Coelho, Arnaldo; Moreira, … - In: Journal of international consumer marketing 36 (2024) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
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Organizational legitimacy, corporate social responsibility, and bottom of the pyramid consumers
Randrianasolo, Arilova A. - In: Journal of international consumer marketing 30 (2018) 3, pp. 206-218
Persistent link: https://www.econbiz.de/10011917561
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Consumer awareness, ethnocentrism and loyalty : an integrative model
Makanyeza, Charles - In: Journal of international consumer marketing 27 (2015) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010513828
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Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro; Urdan, André Torres - In: Journal of international consumer marketing 25 (2013) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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Smart grocery shopper segments
Atkins, Kelly Green; Kumar, Archana; Kim, Youn-Kyung - In: Journal of international consumer marketing 28 (2016) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
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Context, culture and green consumption : a new framework
Nair, Sumesh R.; Little, Victoria J. - In: Journal of international consumer marketing 28 (2016) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10011507264
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261