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Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan - In: Journal of international consumer marketing 27 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
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Determinants of shopping behavior of urban consumers
Rajagopal, Amritanshu - In: Journal of international consumer marketing 23 (2011) 2, pp. 83-104
Persistent link: https://www.econbiz.de/10008991177
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international consumer marketing 34 (2022) 5, pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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Antecedents of redemption of reward points : credit card market in China and international comparison
Liu, Matthew Tingchi; Brock, James L. - In: Journal of international consumer marketing 22 (2010) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10003946660
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How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi; Shi, Guicheng; Wong, IpKin Anthony; … - In: Journal of international consumer marketing 22 (2010) 2, pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
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Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing
Ferdous, Ahmed Shahriar - In: Journal of international consumer marketing 22 (2010) 4, pp. 313-325
Persistent link: https://www.econbiz.de/10008991651
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Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC)
Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of international consumer marketing 33 (2021) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10012423924
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277