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How consumers react to environmental information : an experimental study
Ertz, Myriam; François, Julien; Durif, Fabien - In: Journal of international consumer marketing 29 (2017) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10011709314
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U.S. consumers' perception of Asian brands' cultural authenticity and its impact on perceived quality, trust, and patronage intention
Southworth, Sarah Song - In: Journal of international consumer marketing 31 (2019) 4, pp. 287-301
Persistent link: https://www.econbiz.de/10012200736
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The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei; Hu, Michael Y.; Bruning, Edward R.; Liu, Xin - In: Journal of international consumer marketing 25 (2013) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10009737339
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New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
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Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza; Shabankareh, Mohammadjavad; … - In: Journal of international consumer marketing 36 (2024) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
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Motivations behind preferences for local or organic food
Hasselbach, Johanna Lena; Roosen, Jutta - In: Journal of international consumer marketing 27 (2015) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10011339258
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Are nine-ending prices equally influential in Eastern culture for pricing green products?
Tripathi, Avinash; Pandey, Neeraj - In: Journal of international consumer marketing 30 (2018) 3, pp. 192-205
Persistent link: https://www.econbiz.de/10011917560
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Do consumers forgive? : a study of animosity in the MENA region
Mrad, Selima Ben; Mangleburg, Tamara F.; Mullen, Michael R. - In: Journal of international consumer marketing 26 (2014) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10010359890
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Factors affecting young adults' willingness to try novel health-enhancing nature-based products
Puhakka, Riikka; Haskins, Alexis H.; Jauho, Mikko; … - In: Journal of international consumer marketing 33 (2021) 5, pp. 595-612
Persistent link: https://www.econbiz.de/10012650591
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Domestic product involvement and consumer willingness to buy domestic products : empirical testing of a cognitive consistency theory framework
Prince, Melvin - In: Journal of international consumer marketing 32 (2020) 5, pp. 453-461
Persistent link: https://www.econbiz.de/10012312906