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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza; Pool, Javad Khazaei - In: Journal of international consumer marketing 29 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
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Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan - In: Journal of international consumer marketing 27 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin - In: Journal of international consumer marketing 35 (2023) 3, pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon; Koo, Jakyung; Han, Jeong Hugh; Yoo, Sungjoon - In: Journal of international consumer marketing 34 (2022) 2, pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
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Personal interest branding : source of price premium
Suchomelova, Aneta; Prochazka, Jakub; Durinik, Michal - In: Journal of international consumer marketing 29 (2017) 1, pp. 27-34
Persistent link: https://www.econbiz.de/10011669312
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz; Silva, Dirceu da; Costa Hernandez, … - In: Journal of international consumer marketing 26 (2014) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10010380445