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~isPartOf:"Journal of international consumer marketing"
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Luxury branding
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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
73
Markenimage
73
Brand management
66
Markenführung
66
Cultural identity
49
Kulturelle Identität
49
China
47
Designation of origin
45
Herkunftsbezeichnung
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34
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34
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32
Markenartikel
32
Comparison
28
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India
27
Indien
27
Luxury goods
27
Luxusgüter
27
International marketing
26
Internationales Marketing
26
Online retailing
26
Online-Handel
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Advertising effects
22
Internet marketing
22
Online-Marketing
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22
Social web
22
Werbewirkung
22
Beziehungsmarketing
21
Relationship marketing
21
Advertising
19
Werbung
19
purchase intention
15
Personality psychology
14
Persönlichkeitspsychologie
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Khare, Arpita
8
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
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Fazli-Salehi, Reza
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Gavish, Yossi
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Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Prendergast, Gerard P.
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
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Ertz, Myriam
2
Gupta, Shruti
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Haytko, Diana L.
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Hornikx, Jos
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2
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Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
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Journal of international consumer marketing
Journal of business research : JBR
2,210
Journal of retailing and consumer services
1,975
International journal of hospitality management
771
International journal of consumer studies
770
Psychology & marketing
692
The journal of brand management : an international journal
672
NBER working paper series
657
SpringerLink / Bücher
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Working paper / National Bureau of Economic Research, Inc.
556
The journal of product & brand management
495
NBER Working Paper
491
Journal of marketing research : JMR
421
European Journal of Marketing
420
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
408
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of marketing management : MM
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of marketing
347
Journal of travel and tourism marketing
343
Tourism management : research, policies, practice
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Journal of retailing
334
Journal of marketing communications
328
Journal of fashion marketing and management
317
International journal of retail & distribution management
315
Marketing letters : a journal of research in marketing
315
Cogent business & management
312
Journal of Product & Brand Management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
298
Journal of the Academy of Marketing Science
296
The journal of consumer marketing
295
Journal of consumer behaviour : an international research review
293
International journal of contemporary hospitality management
287
Marketing intelligence & planning
285
The journal of services marketing
275
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ECONIS (ZBW)
330
USB Cologne (EcoSocSci)
1
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1
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
2
Brand
attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza
;
Pool, Javad Khazaei
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
Saved in:
3
Impact of luxury
brand
retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
4
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
5
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
6
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
7
Millennial consumers perceptions on luxury goods : capturing antecedents for
brand
resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
8
Personal interest branding : source of price premium
Suchomelova, Aneta
;
Prochazka, Jakub
;
Durinik, Michal
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 27-34
Persistent link: https://www.econbiz.de/10011669312
Saved in:
9
Motivators of prestige
brand
purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
10
An experimental study on the effect of
brand
and
brand
extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
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