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Islamic banking products : home country bias and majority out-group consumption
Omran, Mohamed; Ramdhony, Dineshwar; Gleason, Kimberly; … - In: Journal of international consumer marketing 34 (2022) 4, pp. 480-495
Persistent link: https://www.econbiz.de/10013361589
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Determinants of shopping behavior of urban consumers
Rajagopal, Amritanshu - In: Journal of international consumer marketing 23 (2011) 2, pp. 83-104
Persistent link: https://www.econbiz.de/10008991177
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international consumer marketing 34 (2022) 5, pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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Values driving organic food purchase intention : a comparative analysis between a developing Eastern country (Iran) and a developed Western country (US)
Shahriari, Elmira; Torres, Ivonne M.; Zúñiga, Miguel … - In: Journal of international consumer marketing 31 (2019) 4, pp. 317-329
Persistent link: https://www.econbiz.de/10012200739
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh - In: Journal of international consumer marketing 30 (2018) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia; Coelho, Arnaldo; Moreira, … - In: Journal of international consumer marketing 36 (2024) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
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Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza; Golrokhi, Zahra - In: Journal of international consumer marketing 34 (2022) 5, pp. 567-591
Persistent link: https://www.econbiz.de/10013465902