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~isPartOf:"Journal of international consumer marketing"
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Protecting the Brand : Busting...
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Brand management
66
Markenführung
66
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
53
Markenimage
53
Brand
32
Markenartikel
32
Designation of origin
16
Herkunftsbezeichnung
16
International marketing
11
Internationales Marketing
11
Luxury goods
11
Luxusgüter
11
Beziehungsmarketing
9
Relationship marketing
9
Social Web
8
Social web
8
China
7
Cultural identity
7
Internet marketing
7
Kulturelle Identität
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Online-Marketing
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India
6
Indien
6
Personality psychology
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Persönlichkeitspsychologie
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USA
6
United States
6
purchase intention
6
Advertising effects
5
Confidence
5
Vertrauen
5
Werbewirkung
5
Advertising
4
Brand extension
4
Brand loyalty
4
Markentransfer
4
Markentreue
4
Werbung
4
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73
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73
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73
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English
73
Author
All
Phau, Ian
3
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Kim, Youn-kyung
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Almutawaa, Doha Saleh
1
Anand, Sandip
1
Andrews, Lynda
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Blanes, Ramona
1
Boyle, Peter J.
1
Branchik, Blaine
1
Bruning, Edward R.
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Carvalho, Sergio W.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
1
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Journal of international consumer marketing
Journal of business research : JBR
645
The journal of brand management : an international journal
616
The journal of product & brand management
392
SpringerLink / Bücher
336
Journal of retailing and consumer services
312
European journal of marketing : EJM
141
Psychology & marketing
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of Product & Brand Management
124
Journal of strategic marketing
113
Marketing intelligence & planning
113
Journal of marketing research : JMR
112
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of advertising research
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing
107
Journal of marketing management : MM
106
International journal of hospitality management
105
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Springer eBook Collection
93
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
87
The Trademark reporter
85
Marketing letters : a journal of research in marketing
79
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Research
74
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
68
International marketing review
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
Marketing : ZFP ; journal of research and management
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
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ECONIS (ZBW)
73
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1
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
2
An experimental study on the effect of
brand
and
brand
extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
3
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
4
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
5
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Saved in:
6
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of
brand
isomorphism level on
brand
evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
7
The role of self-construal and competitiveness in consumers' self-
brand
connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
8
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
9
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
10
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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