Narrow search
Showing 1 - 10 of 320
Cover Image
Young Chinese consumers' snob and bandwagon luxury consumption preferences
Tsao, Wanhsiu Sunny; Yang, Qinghua; Liu, Yu - In: Journal of international consumer marketing 25 (2013) 5, pp. 290-304
Persistent link: https://www.econbiz.de/10010210596
Cover Image
New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
Cover Image
Color versus form : which matters more in children's preferences of package design?
Zhang, Dan - In: Journal of international consumer marketing 31 (2019) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
Cover Image
Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan - In: Journal of international consumer marketing 32 (2020) 5, pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Cover Image
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Cover Image
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Cover Image
The effects of having, feeling, and thinking on impulse buying in European adolescents
Lins, Samuel; Dóka, Ádám; Bottequin, Ezra; … - In: Journal of international consumer marketing 27 (2015) 5, pp. 414-428
Persistent link: https://www.econbiz.de/10011410283
Cover Image
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.; Jin, Byoungho - In: Journal of international consumer marketing 28 (2016) 3, pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
Cover Image
Context, culture and green consumption : a new framework
Nair, Sumesh R.; Little, Victoria J. - In: Journal of international consumer marketing 28 (2016) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10011507264
Cover Image
Consequences of consumer animosity : a meta-analytic integration
Shoham, Aviv; Gavish, Yossi; Rose, Gregory - In: Journal of international consumer marketing 28 (2016) 3, pp. 185-200
Persistent link: https://www.econbiz.de/10011507282