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Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita - In: Journal of international consumer marketing 35 (2023) 1, pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
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Segmenting young Indian impulsive shoppers
Prashar, Sanjeev; Parsad, Chandan; Vijay, T. Sai - In: Journal of international consumer marketing 29 (2017) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
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Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 32 (2020) 5, pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
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Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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Smart grocery shopper segments
Atkins, Kelly Green; Kumar, Archana; Kim, Youn-Kyung - In: Journal of international consumer marketing 28 (2016) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
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Context, culture and green consumption : a new framework
Nair, Sumesh R.; Little, Victoria J. - In: Journal of international consumer marketing 28 (2016) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10011507264
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Green consumer behavior of the educated segment in India
Nittala, Rajyalakshmi - In: Journal of international consumer marketing 26 (2014) 2, pp. 138-152
Persistent link: https://www.econbiz.de/10010359892
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Predictors of sustainable consumption among young educated consumers in Hong Kong
Lee, Kaman - In: Journal of international consumer marketing 26 (2014) 3, pp. 217-238
Persistent link: https://www.econbiz.de/10010380443