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Knowledge intensity and knowledge bases in internationalization patterns of SMEs in the food sector
Testa, Stefania - In: Journal of international food & agribusiness marketing … 26 (2014) 2, pp. 67-88
Persistent link: https://www.econbiz.de/10010358894
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Marketing dynamics and management excellence : the sources of successful internationalization of a food processing company from a transition economy (case: MASPEX - Poland)
Blanke-Ławniczak, Katarzyna - In: Journal of international food & agribusiness marketing … 21 (2009) 2/3, pp. 134-148
Persistent link: https://www.econbiz.de/10003887269
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Managing customer knowledge during the concept development stage of the new food product development process
Bogue, Joe; Sorenson, Douglas - In: Journal of international food & agribusiness marketing … 21 (2009) 2/3, pp. 149-165
Persistent link: https://www.econbiz.de/10003887288
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The international food standard : bureaucratic burden or helpful management instrument in global markets? : empirical results from the German food industry
Gawron, Jana-Christina; Theuvsen, Ludwig - In: Journal of international food & agribusiness marketing … 21 (2009) 4, pp. 239-252
Persistent link: https://www.econbiz.de/10003896864
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An exploratory study of brand success : evidence from the food industry
St. Davčik, Nebojša; Rundquist, Jonas - In: Journal of international food & agribusiness marketing … 24 (2012) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10009522289
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Viral marketing in the food industry : Canada vs. Serbia
Sudarević, Tomislav; Šurjanović, Ivan; Vlahović, … - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011284442
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Producer-consumer misalignment as a possible cause for new food failure : empirical evidence from Chile
Little, Cedric; Aqueveque, Claudio; Aguilera, José Miguel - In: Journal of international food & agribusiness marketing … 27 (2015) 3, pp. 228-253
Persistent link: https://www.econbiz.de/10011341879
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Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase
Cacciolatti, Luca A.; Garcia, Claire C.; Kalantzakis, Marios - In: Journal of international food & agribusiness marketing … 27 (2015) 3, pp. 155-176
Persistent link: https://www.econbiz.de/10011341893
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Food industry firms' economic incentives to provide nutritional information to the market : European breakfast cereals, snacks, and soft drinks industries
Jensen, Jørgen D.; Ronit, Karsten - In: Journal of international food & agribusiness marketing … 25 (2013) 3, pp. 209-224
Persistent link: https://www.econbiz.de/10009766704