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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing management : MM"
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Kundenintegration
Brand image
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Journal of international marketing
Journal of marketing management : MM
Journal of business research : JBR
21
The journal of product & brand management
13
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
4
Journal of retailing and consumer services
4
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3
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Customer engagement marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of technology marketing : IJTMkt
2
Journal for international business and entrepreneurship development
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of travel and tourism marketing
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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The journal of services marketing
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Asian business & management
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Business research quarterly : BRQ
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Cogent business & management
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Contemporary issues in social media marketing
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
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Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Exploring the rise of fandom in contemporary consumer culture
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ECONIS (ZBW)
10
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1
Brand personality inference : the moderating role of product meaning
Kümmel, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Siew …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
Saved in:
2
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
3
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
4
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
How brand communities emerge : the Beamish conversion experience
O'Sullivan, Stephen R.
;
Richardson, Brendan
;
Collins, Alan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 891-912
Persistent link: https://www.econbiz.de/10009349580
Saved in:
7
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
8
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
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